7.83

Average Ranking Consistency Score

www.cohenandmalad.com

The ARC Score is a metric that measures a personal injury firm's Google rankings for 8 personal injury related keywords. Lower scores are better so anything under 1.50 is excellent, 1.51-2.50 is good. Anything above 3.00 is usually a sign of poor rankings.

This report analyzes multiple factors that contribute to a strong Internet marketing campaign.

Keyword	Ranking
Indianapolis personal injury lawyer	101
Indianapolis accident lawyer	51
Indianapolis injury lawyer	101
Indianapolis car accident lawyer	43
Indianapolis truck accident lawyer	64
Indianapolis motorcycle accident lawyer	101
Indianapolis brain injury lawyer	75
Indianapolis wrongful death lawyer	16

BROKEN LINKS

Broken links are hyperlinks that send visitors to dead pages. This page has no broken links so this is a positive.

EXTERNAL LINKS

While external links are natural, you want to avoid having too many external links to reduce the likelihood of a visitor leaving your site.

INTERNAL LINKS

Helpful for browsing your website, but the higher the count, the lower the chance of a visitor ending up the pages you want them to on (such as a contact us page).

TOTAL IMAGES

Images are good for user experience, but too many images slow down load time and can cause visitors to leave your site.

IMAGES W/O ALT

Alt tags provide image descriptions for search engines and vision impaired users. All images should have alt text.

8.8 s

SPEED INDEX

Speed Index is a page load performance metric that shows you how quickly the contents of a page are visibly populated. The lower the score, the better.

TITLE

Indianapolis Personal Injury & Class Action Lawyers | Cohen & Malad, LLP

72 characters

Google typically displays the first 50–60 characters of a title tag. If you keep your titles under 60 characters, our research suggests that you can expect about 90% of your titles to display properly.

META DESCRIPTION

Power To Your Voice requires action and commitment. Our Indianapolis personal injury lawyers team will fight for you. Contact us today!

135 characters

Meta descriptions can be any length, but Google generally truncates snippets to ~155–160 characters. It's best to keep meta descriptions long enough that they're sufficiently descriptive, so we recommend descriptions between 50–160 characters.

SSL

true

Your site uses SSL, which is good for both search engine rankings and visitor conversion rates, as web users have a higher trust for SSL sites.

12.7 s

TOTAL LOAD TIME

Total load time indicates how long before the web page is usable. A higher load time results in higher bounce rate from users and ultimately results in visitors leaving your site to go to a competitors site. Slow load times also lower your search engine rankings.

Fast Under = 3.79 s
Average = 4.74 s
Slow = 7.3 s

Desktop

Mobile

BadAvgGood

Time To Interactive

Time to interactive is the amount of time it takes for the page to become full interactive.

2.59s

12.71s

cumulative layout shift

Cumulative Layout Shift measures the movement of visible elements within the viewport

0.05

0.01

Speed Index

Speed Index shows how quickly the contents of a page are visibly populated

2.3s

8.75s

First Contentful Paint

First Contentful Paint marks the time at which the first text or image is painted.

0.86s

3.71s

Total Blocking Time

Sume of all time periods between FCP and Time to Interactive, when task length exceeds 50ms, expressed in milliseconds

0.03s

0.85s

Largest Contentful Paint

Largest Contentful Paint marks the time at which the largest text or image is painted

2.47s

7.53s

1,519

WORD COUNT

The total number of words on a page can be an indicator of comprehensiveness of content. Longer pages tend to rank better in Google's search engine. Your content should be improved in order to improve search engine rankings.

36.18 /100

CONTENT READABILITY

Based on a ranking scale of 0-100, and the higher your score, the better. Low scores indicate text that is complicated to understand. Higher scores mean the content is easier for your website visitors to understand and can increase conversion rates.

UNIQUE LINKING DOMAINS TO SITE

The number of domains online that link back to your website. Google's current algorithm favors sites that have links from higher quality website. Your site needs a greater volume of links from higher quality domains.

7.4K

TOTAL LINKS TO SITE

The total number of hyperlinks on other web pages that are linking to your site. Google uses this metric to identify which pages are more important. Quality is more important than quantity, but you need more inbound links to improve your search engine rankings.

Report Summary

Google Rankings

Technical On-Page

12.7 s

Lab Data

Content

Backlink Profile